Who We Are Our products speak to passionate history buffs who adhere to the idea that all history is personal. They look to our editorial products to provide information about how they can "live" history through experiences and destinations. Our engaged relationship with members is unmatched by traditional media entities. We know what our readers want to hear and we deliver this through a number of timely multi-media channels. Our Success Stories "Thank you, History Channel Club! Your feature of our book World War II: The Definitive Visual History in the Living History E-Newsletter was extremely powerful. There was a MASSIVE jump in traffic and page requests on our website, making this book the number 3 most requested title for an extended period of time. Thank you for helping us to create a successful campaign!" Melinda Fichter, DK Publishing "Many thanks History Channel Club for showcasing our program in your Living History e-newsletter. Unique visitors and page views were up 200% over the course of 3 days. This was a great tool to boost traffic and gather qualified leads." P. Ben Elder, Cherokee Tourism How We Connect Portfolio • Dedicated E-newsletter • Club E-newsletter • TheHistoryChannelClub.com • The History Channel Magazine Who We Are Reaching • 82% Took action as a result of reading a History Channel Club editorial product. • 51% traveled to a historic site, place or event in the last 12 months. • Visited an average of 4 historic places in the past year. * • 59% Participated in cultural activities in the past year. • 63% Traveled within the continental U.S. in the past year spending an average of $2,200. • 79% Identified themselves as the key decision maker for all travel plans. • 76% Have investments. The average value of these investments is $268,500. Source: 2010 Subscriber, GfK MRI Market Solutions *Base: Those who traveled to a historic site/place/even in the last 12 months See media kits for detailed source information. Engagement Factor In a recent survey, our members have proven that despite current economic constraints, our members are engaged and passionate about their hobbies. 88% Stated that, "I need at least one leisure hobby or pursuit that can take my mind off the economy. I'll find other ways to economize." Our Other Media Brands Advertise with our other media brands.
